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Research papers

Interactive modelling and decision calculus on the World Wide Web

The paper suggests and illustrates a framework for interactive marketing model building on the Internet. It integrates the “decision calculus” model building philosophy. Graphical instruments to capture judgmental market response...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Francis Salerno, Mihai Calciu
September 1, 1997
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Citation

Salerno and Calciu (1997a, September 01). Interactive modelling and decision calculus on the World Wide Web. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interactive-modelling-and-decision-calculus-on-the-world-wide-web